Binary Pencil© is a Creative Studio for the Study of Aesthetic Systems and Ambient Narrative. The Independent Design Studio of Justin Greene. Unlocking the hidden potential of visionary brands.

A New

Calibration

Calibration

A Re-balance of conformed ideas

A Re-balance of conformed ideas

A Re-balance of conformed ideas

A design leader at the intersection of product and visual design.

A design leader at the intersection of product and visual design.

A design leader at the intersection of product and visual design.

The Product Experience

Bringing the full experience to life.


From onboarding to rewards, focusing on clarity, trust, and delight in a space where users typically expect friction.

Results

a redefined creative approach.

ca.—1980

a redefined creative approach. ca.—1980

a redefined creative approach.

ca.—1980

Specializing in end-to-end design solutions: spanning product design, user experience, interface design, and interaction design—delivering cohesive, intuitive experiences from concept to completion.

Specializing in end-to-end design solutions: spanning product design, user experience, interface design, and interaction design—delivering cohesive, intuitive experiences from concept to completion.

Product Design

Product Design

Product Design

Bold creative direction fueled by modern aesthetics, expressive typography, and vibrant color—crafting a vision that’s clear, compelling, and unapologetic.

Bold creative direction fueled by modern aesthetics, expressive typography, and vibrant color—crafting a vision that’s clear, compelling, and unapologetic.

Creative Direction

Building distinctive brand identities through strategic design—where form, typography, and color converge to create memorable, resonant visual systems.

Building distinctive brand identities through strategic design—where form, typography, and color converge to create memorable, resonant visual systems.

Identity\Brand

Google

Pinterest

Gravy

Spill

LiveNation

Smile

From concept to execution, Crafting bold apparel, Merging aesthetics with functionality, transforming garments into immersive brand expressions.

From concept to execution, Crafting bold apparel, Merging aesthetics with functionality, transforming garments into immersive brand expressions.

Apparel\Garment

Formerly

Blue Ribbon Sports, Inc.
(1964-1971)

Type

public

traded as

nyse: NKE )Class B)

isin

us6541061031

industry

apparel

traded as

nyse: NKE )Class B)

Binary Pencil© is the Independent Design Studio of Justin Greene. Unlocking the hidden potential of visionary brands.

A design leader at the intersection of product and visual design, with over 20 years of experience shipping consumer and b2b products for mobile, web, iOT, OTT, and hardware.