Binary Pencil© is the Ind. Design
Studio of Justin Greene.
Binary Pencil© is the Ind. Design
Studio of Justin Greene.
Binary Pencil© is the Ind. Design
Studio of Justin Greene.
Where the lens of observation, culture, and technology converge. In that convergence, we surface the structures beneath the surface—patterns that, once revealed, turn into clarity, strategy, and lasting advantage.
Where the lens of observation, culture, and technology converge. In that convergence, we surface the structures beneath the surface—patterns that, once revealed, turn into clarity, strategy, and lasting advantage.
Los Angeles, CA—Exploratoin Instrumentation, exp. A206
From global platforms to breakthrough startups, my work has shaped how millions interact with technology and brands every day. The through-line is simple: design that scales, systems that last, and narratives that give companies their edge.
From global platforms to breakthrough startups, my work has shaped how millions interact with technology and brands every day. The through-line is simple: design that scales, systems that last, and narratives that give companies their edge.
Meta
Planta
Spill
Methodology
Smile
Apple
Snapseed
Good Money
Fullscreen
L.A. Times
Basic/Dept.
Credit Karma
Gravy App
Live Nation
Rumi
MoneyKit
Future
Spin.Fashion
Design is never a single gesture. It breaks the chains of the obvious, moving beyond aesthetics into systems, stories, and ways of seeing. Through digital products, creative direction, and apparel, creating connections that free brands from convention and open space for new futures.
Design is never a single gesture. It breaks the chains of the obvious, moving beyond aesthetics into systems, stories, and ways of seeing. Through digital products, creative direction, and apparel, creating connections that free brands from convention and open space for new futures.
Product Design
Designing digital worlds where clarity meets possibility. Interfaces and systems are shaped not just to be used, but to be felt—products that dissolve complexity into rhythm, flow, and inevitability.
Designing digital worlds where clarity meets possibility. Interfaces and systems are shaped not just to be used, but to be felt—products that dissolve complexity into rhythm, flow, and inevitability.
Product Design
Designing digital worlds where clarity meets possibility. Interfaces and systems are shaped not just to be used, but to be felt—products that dissolve complexity into rhythm, flow, and inevitability.
Creative Direction
Setting the stage where ideas become atmosphere. From narrative to visual language, creative direction is the choreography of how a brand is seen, remembered, and carried forward in culture.
Setting the stage where ideas become atmosphere. From narrative to visual language, creative direction is the choreography of how a brand is seen, remembered, and carried forward in culture.
Creative Direction
Setting the stage where ideas become atmosphere. From narrative to visual language, creative direction is the choreography of how a brand is seen, remembered, and carried forward in culture.
Apparel/Garment
Apparel is a story made tangible. Each piece is a vessel for identity, a fragment of narrative worn in motion. The work is less about garments than about shaping artifacts of belonging.
Apparel is a story made tangible. Each piece is a vessel for identity, a fragment of narrative worn in motion. The work is less about garments than about shaping artifacts of belonging.
Nike
Digital Design
2024
From chaos to clarity: A refreshed experience for culture-first conversations.
Digital Design
Development
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
Nike
Digital Design
2024
From chaos to clarity: A refreshed experience for culture-first conversations.
Digital Design
Development
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
Nike
Digital Design
2024
From chaos to clarity: A refreshed experience for culture-first conversations.
Digital Design
Development
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
Art Direction
2024
From chaos to clarity: A refreshed experience for culture-first conversations.
Art Direction
Packaging
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
Art Direction
2024
From chaos to clarity: A refreshed experience for culture-first conversations.
Art Direction
Packaging
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
Art Direction
2024
From chaos to clarity: A refreshed experience for culture-first conversations.
Art Direction
Packaging
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
An innovative horizon
Ferrari is reinventing tomorrow
AMP Interactive
A new era of strength training
Nike Curv by AKQA
Let's replicate greatness with Jitter
Dream
We envision better worlds
Nike Curv by AKQA
Let's replicate greatness with Jitter
An innovative horizon
Ferrari is reinventing tomorrow
AMP Interactive
A new era of strength training
Nike Curv by AKQA
Let's replicate greatness with Jitter