Binary Pencil© is the Ind. Design
Studio of Justin Greene.

Binary Pencil© is the Ind. Design
Studio of Justin Greene.

Binary Pencil© is the Ind. Design
Studio of Justin Greene.

19:54

Los Angeles

Los Angeles, CA—Exploratoin Instrumentation, exp. A206

Where the lens of observation, culture and technology converge.
Turning insight into lasting advantage.

Where the lens of observation, culture and technology converge.
Turning insight into lasting advantage.

From global platforms to breakthrough startups, my work has shaped how millions interact with technology and brands every day. The through-line is simple: design that scales, systems that last, and narratives that give companies their edge.

From global platforms to breakthrough startups, my work has shaped how millions interact with technology and brands every day. The through-line is simple: design that scales, systems that last, and narratives that give companies their edge.

Google

Meta

Planta

Spill

Pinterest

Methodology

Smile

Apple

Snapseed

Good Money

Fullscreen

L.A. Times

Basic/Dept.

Credit Karma

Gravy App

Live Nation

Rumi

MoneyKit

Future

Spin.Fashion

Design is never a single gesture. It is a system, a story, a way of seeing. Through digital products, creative direction, and apparel, my work builds connections that live beyond the screen or the garment.

Design is never a single gesture. It is a system, a story, a way of seeing. Through digital products, creative direction, and apparel, my work builds connections that live beyond the screen or the garment.

Product Design

Designing digital worlds where clarity meets possibility. Interfaces and systems are shaped not just to be used, but to be felt—products that dissolve complexity into rhythm, flow, and inevitability.

Product Design

Designing digital worlds where clarity meets possibility. Interfaces and systems are shaped not just to be used, but to be felt—products that dissolve complexity into rhythm, flow, and inevitability.

Creative Direction

Setting the stage where ideas become atmosphere. From narrative to visual language, creative direction is the choreography of how a brand is seen, remembered, and carried forward in culture.

Creative Direction

Setting the stage where ideas become atmosphere. From narrative to visual language, creative direction is the choreography of how a brand is seen, remembered, and carried forward in culture.

Apparel/Garment

Apparel is a story made tangible. Each piece is a vessel for identity, a fragment of narrative worn in motion. The work is less about garments than about shaping artifacts of belonging.

Nike

Digital Design

2024

From chaos to clarity: A refreshed experience for culture-first conversations.

Digital Design

Development

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

Nike

Digital Design

2024

From chaos to clarity: A refreshed experience for culture-first conversations.

Digital Design

Development

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

Nike

Digital Design

2024

From chaos to clarity: A refreshed experience for culture-first conversations.

Digital Design

Development

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

Google

Art Direction

2024

From chaos to clarity: A refreshed experience for culture-first conversations.

Art Direction

Packaging

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

Google

Art Direction

2024

From chaos to clarity: A refreshed experience for culture-first conversations.

Art Direction

Packaging

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.

Google

Art Direction

2024

From chaos to clarity: A refreshed experience for culture-first conversations.

Art Direction

Packaging

VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.